Saturday, March 31, 2012

The Maturation of Social Content: An Interview with Shashi ...

maturation of social content

The biggest tech gathering of the year, South By Southwest, introduced, shared and tested new ideas earlier this month. That?s where companies try to make a big splash and gain staying power.

But, not all the ideas can survive and most of them fade into obscurity. I reached out to Shashi Bellamkonda, senior director of social media at Network Solutions, who has attended SXSW for the past five years, to get his scoop on what?s hot right now ? and where technology and content are headed.

(Bellamkonda and I first met while en route to SXSW in 2010. Literally. We sat next to each other on the Southwest flight from Baltimore/Washington International Thurgood Marshall Airport to Austin, Texas. Our fellow travelers dubbed our flight #thenerdbird and a hiring manager took over the in-flight mic to announce job openings. Crazy things happen when you?re talking about SXSW ? especially when content is involved.)

What?s your biggest takeaway from this year?s conference that you?re sharing with your content marketing team and clients?

A lot of knowledge and experience packed into a few days. As you know, SXSW is full of early adopters and creative marketing displays. As you recollect a lot of us met at the airport and had a plane full of SXSW attendees a few years ago. The experience continued this year, and I met a lot of people on the flight. Many entrepreneurs offered rides to attendees they wanted to meet, like my friend Keith Casey of Twilio ? it was a mutually interesting networking time to discuss business. The company Tagged hired limos for SXSW attendees. Chevy had demo cars taxiing people all over the convention venues and drivers demonstrated OnStar. Media was present in a big way, and American Express had a great offering in combination with Foursquare for $10 discounts. CNN renamed an entire restaurant as CNN Grill.

I was so happy to see professional organizations like IEEE participate, and they had Dean Kamen ? the inventor of Segway ? speak at SXSW. This year, the conference had an entire track in collaboration with Startup America and companies like Dell.

What were the hits and misses at this year?s conference related to branded content?

I was happy to see content marketing form a good part of the conference topics. Ann Handley, chief content officer of MarketingProfs, had an interesting panel on brand journalism in the real world. My friend Rohit Bhargava had a very engaging panel on strategy by brands to be likeable. One trend that I am seeing very much is that content marketing as a brand function is now being looked at very seriously. It is no longer about marketing collateral; web 2.0 communication tools like blogs and social networks are now being adopted at a faster pace.
What new digital toys should content managers get their hands on and why?

I recently gave a talk to professionals of the Washington Women in Public Relations and gave them some examples of new and upcoming tools. (See the presentation.) Social media is mature enough for companies asking for a good view of the data and its integration to traditional data within the company. So Social CRM tools like Nimble, Contax.io, and Batchblue are going to be adopted more.

Another new category of tools that got some attention were near-presence tools (tools that show you a list of people on your network that are near you). Some of the apps that got attention were highlight, glancee, ban.jo, and Sonar.

How can content teams wrap their heads around the massive and overwhelming social toolbox?

My advice for an equation to adopt new tools is to evaluate time, audience, prominence in search results, and support resources. To address the overwhelming social media content, there are many curation tools that filter the content from your networks and give you a summary like paper.li, Xydo, and Curate.me. I recently came across a new service called newsle.com that alerts you when news about you is published and can be added as a widget to your site or blog.

Publishers are now relying on their readers sharing the articles and content using social readers of the type that The Washington Post and USA TODAY have.

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Networked Politics ? Blog Archive ? How to improve self esteem

What do we indicate by self worth? In easy phrases, it signifies the way in which youre feeling about on your own or fairly youre feeling which you have got a really lousy self image. Like as an example, when at work, should you feel youve reached achievement since you received an advertising as part of your current occupation, it usually means your self esteem is significant. Its great to own a significant self esteem about your self. A number of the other doubts about self esteem are-

? Are you presently happy with your recent position?
? Do your colleagues respect what you do?
? Would you usually review on your own with the other colleagues?
? How would you come to feel about your social standing?

It doesnt mean a son of a billionaire has received large self worth largely due to the fact he knows he is a billionaire himself. He understands that although he runs a marathon in five hrs does not issue considerably regardless that the actual time needed to finish the marathon is four hours.

Alright, now that you received to be aware of the fundamental plan regarding what it signifies when we say self worth, permit us uncover out ways to make improvements to self esteem.

1- Training - Physical exercise is considered as one of the greatest possibilities to further improve your self esteem. Yes, whenever you training you may definitely shed pounds and at the same time youll truly feel pleased about you as it will reduce your stress. It is very good to training with mates as this can be the ideal time it is possible to share your feelings and discuss ways to further improve each and every many others self worth.

2- Constructive imagining - This is certainly crucial. Take out many of the unfavorable issues whatever you think about by yourself. Accelerate your energy considering ?Yes, Im the right particular person for this job? or ?Yes, I can do it?. Carry in that mind-set in oneself. Be able to write down all the superior issues about you that cause you to happy or yourself. Every time youre feeling very low, just endure the e book where you have composed about oneself. This will likely automatically supercharge your self esteem.

3- Be self-confident - This is among the finest strategies to boost your self esteem. When you are speaking with your juniors or seniors inside your office, stick to what you say. But bear in mind, you will need to make certain that everything you have discussed is absolutely fantastic. When it happens, you will notice that you simply get your due respect from everyone primarily because they understand that you are going to only speak out what you consider is usually attained or attained.

4- Just take worries - This can be a different crucial component to consider. At perform or perhaps during studies, consider up issues. Would not have a feeling that you just wont be ready to get it done. Go ahead and try your finest to receive it finished. Good results emanates from failure. Even Thomas Edison wouldve under no circumstances invented an electric bulb during the celebration he had missing hope immediately after repeated tries. He just went ahead and took up the challenge. As a result, experience the challenge in life. Youll be amazed together with your performance as soon as youve got efficiently finished your task.

Over brought up are several of the critical points of tips on how to impro

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This entry was posted on Saturday, March 31st, 2012 at 2:43 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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14 Famous People Who Were Philosophy Majors ? 2eyeswatching

  • Umberto Eco

    It makes perfect sense that one of the most prestigious living philosophers received a degree in the subject ? in 1954 from the University of Turin, actually. Humberto Eco?s focus lay largely with medieval philosophy, and he penned his bachelor?s thesis on Thomas Aquinas before eventually sloughing off religious doctrine entirely. The avant-garde scene, with which he grew intimately acquainted while working at Radiotelevisione Italiana, holds considerable influence over his provocative, mind-melting fiction and nonfiction works alike.

  • Aung San Suu Kyi

    Nobel Peace Prize winner Aung San Suu Kyi hold a bachelor?s degree in philosophy and economics from Oxford, alongside a University of Delhi B.A. in politics and Ph.D. from University of London. Currently, she serves as the General Secretary of the National League for Democracy, a political party in Burma dedicated to overthrowing the military junta and installing policies for the peoples. Geopolitics followers know her as a human rights activist who finally saw freedom in 2010 after multiple house arrest sentences for promoting subversive principles and philosophies.

  • Peter Thiel

    If Peter Thiel?s name doesn?t conjure up recognition, perhaps some of his technological creations and investments do. The co-founder and former CEO of Paypal also assisted in the development of Facebook, Yelp, Spotify, Yammer, LinkedIn, and plenty of other familiar and not-so-familiar online ventures.The hedge fund leader, venture capitalist, philanthropist, and all-around money-haver launched his billion-dollar career after a stint at Stanford, where he completed work on a B.A. in philosophy as well as a J.D. at the law school.

  • Ethan Coen

    Along with brother Joel, Ethan Coen has produced some of modern cinema?s most beloved masterpieces, such as Fargo, The Big Lebowski, O Brother, Where Art Thou?, No Country for Old Men, and plenty more. In 1979, he earned himself a philosophy degree from Princeton University, where his senior thesis dealt with language theorist (among other things) Ludwig Wittgenstein. Fans of the pair?s trademark quirky, occasionally staccato dialogue probably won?t find this at all surprising.

  • Angela Davis

    As a proud feminist, Black Panther, and communist, this prominent social activist and retired University of California philosophy professor garners a veritable monsoon of controversy. Angela Davis? higher education career started at Brandeis University, where she switched her major from French to philosophy and worked under Marxist Herbert Marcuse. These studies left a gargantuan influence on her later campaigns against racism, capitalist inequalities (obviously), sexism, and anti-LGBTQ sentiment.

  • Steve Martin

    California State University, Long Beach holds popular comedian, musician, writer, and general entertainer Steve Martin amongst its alumni. By then, he already managed to channel his own emotions and experiences into performing, leading one to understandably assume he probably pursued a degree path involving drama or theatre. Philosophy piqued his fascination most of all, however, particularly when it came to ideologies regarding logic and language.

  • Alex Trebek

    For $400. This Jeopardy host majored in philosophy at University of Ottawa. *Ding* Who is Alex Trebek? That is correct! He completed his diploma in 1961, then launched a television career two years later as the face of Canadian game show High Rollers. Other stints on different programs followed before he finally landed his most famous and long-standing gig in 1984.

  • George Soros

    ?The Man Who Broke the Bank of England? started off at London School of Economics and completed his Bachelor of Science degree in philosophy in 1952. Just about the only job he could score after graduation was an entry-level slot at Singer & Friedlander, a bank. Turns out ol? George Soros possessed a knack for all things fiscal, seeing as how he kind of sort of ended up a billionaire. Launching his own hedge fund and investment firm proved quite profitable indeed, and the business mogul receives almost as much attention as his charitable efforts.

  • Bruce Lee

    Bruce Lee?s real emphasis at University of Washington dredges up quite the dispute! His official records state ?drama,? but the martial arts superstar always claims philosophy ? as do many of his followers and fellow(?) majors. Regardless of how things actually went down, he did in fact study the subject quite extensively, and frequently touted its role in shaping both his acting and his athletics.

  • Phil Jackson

    Legendary Chicago Bulls and Los Angeles Lakers coach Phil Jackson accomplished much more than just sharpening his basketball (and track and field!) acumen while attending University of North Dakota. Players, contemporaries, administrators, and fans don?t call him ?The Zen Master? because he just loves getting his Bobby Knight on. Inquiries into ?Eastern? thought and Robert M. Pirsig?s Zen and the Art of Motorcycle Maintenance won him 11 championships as a coach, added to the two earned as a player. He even published a book, Sacred Hoops, about how sport and philosophy interplay in his mind.

  • Gene Siskel

    Philosophy lends itself quite well to film criticism for obvious reasons, and this famed commentator actually started off as doing just that with The Chicago Tribune. John Hersey, the Pulitzer recipient for A Bell for Adano served as Gene Siskel?s mentor during his studies while at Yale, even hooking him up with the aforementioned maiden voyage into the aforementioned career path. From there, he grew into a household name after hooking up with The Chicago Sun-Times? Roger Ebert and earning a lauded television program.

  • Susan Sontag

    Filmmaker, author, activist, photographer and all around Renaissance woman Susan Sontag is frequently said to have received her B.A. from University of Chicago in philosophy, which she then followed up with graduate studies in the subject ? along with religious studies and literature ? at Harvard and Oxford. Considering her creative and intellectual oeuvre intended to shed light on social and political ills, this rigorous educational regimen served her well indeed. And by ?indeed,? we mean she earned a MacArthur Fellowship, National Book Critics Circle Award, and litany of other national and international honors.

  • David Foster Wallace

    While attending Amherst as an undergraduate, renowned American postmodernist novelist and essayist double majored in philosophy and English. After graduating, he pursued a master?s in creative writing from University of Arizona, eventually earning a MacArthur Fellowship and adjunct professorship at Emerson College. Prolific in his lifetime, with an enviable bibliography of long and short works, he is most known for the metafictional masterpiece Infinite Jest.

  • Ricky Gervais

    This controversy-courting comedian behind beloved TV shows Extras and The Office (the original British series) majored in philosophy at the undergraduate level while attending University College London. When asked about how it helped bolster his television career, he whipped out the old saw about monkeys and typewriters. Fans, however, can certainly see the humorous benefits of devoting time, energy, and money towards the philosophical arts if pursuing an entertainment career

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    Remodeling To Sell A Home | All About Real Estate

    You can make simple art for your wall by purchasing some solid colored picture frames and tearing out pictures from old children?s books. Illustrations from the likes of Alice in Wonderland, Wizard of Oz and so on are very popular. They make great old fashioned wall art, and add a touch of personality to your home.

    It is a very good idea to own your home. Most people want to decorate their house and make improvements to fit their lifestyle, but when you rent you need to ask for permission to make certain improvements. It is much better to do that in your own property, as it doesn?t make any sense to spend thousands of dollars to improve someone else?s property.

    If you are working on a new home improvement project, make sure that you are complimenting your environment rather than fighting against it. If you are in an area that has high winds, then you most likely will not be spending much time outside. As such, it probably would be in your best interest to work on indoor arrangements. By the same token, you can still enjoy the outdoors, by simply adding a glass structure. This can help block out the environment while still providing you with an outdoors atmosphere. Outdoor Light, Cheap Patio Decor

    Improving the air quality inside your home can be an invaluable home improvement for both your health and the resale value of your house. The first step would be to replace any old carpets or have them professionally cleaned, as they could be hiding contaminants, allergens and unpleasant odors. Secondly, if your budget allows, install an energy efficient air conditioning system.

    Venetian blinds can be vacuumed but at some point, they need to be washed. One way to wash them is to put them in the bathtub and use a brush and solvent to clean off the accumulation of dust. An easier way, may be to wash them while still hanging. Put a plastic drop cloth underneath to keep water off the floor.

    As you begin your home improvement project, take care not to demolish too quickly. You should always check the structure behind a wall or a cabinet before you tear it down. If there are electrical components involved, you may have to spend a lot of money to fix the mess that you made.

    You can create a designer spa feeling to your bathroom by incorporating some simple home design ideas such as installing dimmer light switches, candle wall sconces, burning fragrance, and using decorative baskets to hold fluffy towels. You can opt to paint your wall warm colors such as beige, brown or light green which give it a nice spa like touch.

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    High court has options on health care law

    WASHINGTON (AP) ? The arguments are done and the case has been submitted, as Chief Justice John Roberts says at the end of every Supreme Court argument. Now the justices will wrestle with what to do with President Barack Obama's health care overhaul. They have a range of options, from upholding the law to striking it down in its entirety. The court also could avoid deciding the law's constitutionality at all, although that prospect seems remote after this week's arguments.

    A look at six potential outcomes, from the simplest to the most complicated possible rulings:

    ___

    Q. What if the Supreme Court upholds the law and finds Congress was within its authority to require most people to have health insurance or pay a penalty?

    A. A decision in favor of the law would end the legal fight and allow the administration to push forward with implementing its provisions over the next few years, including the insurance requirement, an expansion of Medicaid and a ban on private insurers' denying coverage to people with pre-existing health problems.

    The political wrangling, however, probably would continue as candidates for Republican presidential nomination and lesser offices are calling for repeal of the law.

    ___

    Q. What if, on the other hand, the court strikes down the entire law?

    A. That would kill a costly new federal entitlement before it has a chance to take root and develop a constituency of beneficiaries and supporters, namely more than 30 million people who are supposed to wind up with health insurance because of the law.

    In addition, some parts of the law already are in effect and would be rolled back. One popular provision allowing young adults to stay on their parents' insurance until age 26 has added nearly 2.5 million people to the coverage rolls, at no cost to taxpayers.

    But there's no escaping America's double-barreled problem of excruciatingly high health care costs and many uninsured people, more than 50 million according to the latest estimates.

    Whether it's dealing with the federal deficit, retirement security for seniors or even the Pentagon budget, elected officials would still have to confront health care at nearly every turn.

    Congress would get to roll the ball up the hill again.

    ___

    Q. What happens if the court strikes down the individual insurance requirement, but leaves the rest of the Affordable Care Act in place?

    A. Knocking out the requirement that Americans carry insurance would not be the end of Obama's health care overhaul. There's a lot more in the 900-plus pages of the law.

    But it would make the complicated legislation a lot harder to carry out, risking more complications for a U.S. health care system already seen as wasteful, unaffordable and unable to deliver consistently high quality.

    Ten million to 15 million uninsured people who would have gotten coverage under the law could be left out.

    The cost of individually purchased private health insurance would jump. That would make it more expensive for the government to subsidize premiums, although millions of middle-class people would still be entitled to such assistance under the law's remaining provisions.

    If the individual mandate is struck, the law's Medicaid expansion would still cover millions more low-income people, mainly childless adults.

    And a host of other mandates would stay in place. Starting in 2014, medium-sized and large employers would be hit with fines for not providing coverage to their workers.

    Insurance companies would be required to accept people with pre-existing medical problems, no longer allowed to cherry-pick the healthy to keep costs down. They would also be barred from imposing higher premiums on people in poor health and limited in what they could charge older adults.

    If that happens, premiums in the individual health insurance market would jump anywhere from 10 percent to 30 percent, according to various forecasts from economists.

    Experts debate whether or not such a cost spike would trigger the collapse of the insurance market for individuals and small businesses ? or just make coverage even more expensive than it already is.

    "Without a mandate the law is a lot less effective," said MIT economist Jonathan Gruber, who advised the Obama administration and, earlier on, then-Massachusetts Gov. Mitt Romney, who put such an insurance mandate in that state's health care law. "The market will not collapse, but it will be a ton more expensive and cover many fewer people."

    ___

    Q. What if the court strikes down the mandate and invalidates the parts of the law that require insurance companies to cover people regardless of medical problems and that limit what they can charge older people?

    A. Many fewer people would get covered, but the health insurance industry would avoid a dire financial hit.

    Insurers would be able to continue screening out people with a history of medical problems, such as diabetes patients or cancer survivors.

    That would prevent a sudden jump in premiums. But it would leave consumers with no assurance that they can get health insurance when they need it, a major problem the law was intended to fix. Other economically developed countries guarantee health insurance for their citizens.

    A related requirement limits premiums charged to older adults. Currently people in their late 50s and early 60s can face premiums as much as six or seven times higher than those charged to 20-year-olds. The law says insurers may charge older adults no more than three times what they charge younger ones.

    Administration lawyers say the insurance requirement goes hand in hand with the coverage guarantee and cap on premiums, and have asked the court to get rid of both if it finds the mandate to be unconstitutional.

    ___

    Q. What happens if the court throws out only the expansion of the Medicaid program?

    A. Throwing out the expansion would severely limit the law's impact because roughly half of the more than 30 million people expected to gain health insurance under the law would get it through the expansion of Medicaid, the federal-state health insurance program for low-income people.

    The law would effectively bring under Medicaid everyone making up to 138 percent of the federal poverty level. That works out to about $15,400 for an individual, $30,650 for a family of four. Most of those who would be added to the Medicaid rolls are low-income adults without children.

    But a potentially sizable number of those low-income people might still be eligible for government-subsidized ? though probably more expensive ? private insurance under other provisions of the law. Private coverage will probably be more expensive for taxpayers to subsidize than Medicaid.

    States suing to overturn the federal law argue that the Medicaid expansion comes with so many strings attached it amounts to an unconstitutional power grab by Washington, reaching directly into the wallets of state taxpayers.

    The administration counters that the federal government is paying all of the initial cost of the expansion and 90 percent in perpetuity, well above what Washington contributes for regular Medicaid. Moreover, when Congress created Medicaid in 1965 it also served notice on the states that program rules could change in the future. This is only the latest of many such changes.

    The Supreme Court took on this issue even though none of the district or appeals courts that heard health care lawsuits had any problem with the Medicaid expansion.

    "We don't have any lower court that has struck down this (Medicaid) provision, so there is no precedent from the lower courts on how to handle it," said Diane Rowland, a Medicaid expert with the nonpartisan Kaiser Family Foundation. "They all upheld it."

    ___

    Q. What happens if the court decides that the constitutional challenge is premature?

    A. The wild card, and least conclusive outcome in the case, probably also is the least likely, based on what justices said during the arguments. No justice seemed inclined to take this path, which involves the court's consideration of a technical issue. The federal appeals court in Richmond, Va., held that the challenge to the insurance requirement has to wait until people start paying the penalty for not purchasing insurance. The appeals court said it was bound by the federal Anti-Injunction Act, which is intended to facilitate tax collections and keep the government operating. That law says federal courts may not hear challenges to taxes, or anything that looks like a tax, until after they are paid.

    It remains at least possible that if the justices have trouble coming together on any of the other options they could simply decide not to decide the big issues.

    Although the administration says it doesn't want this result, such a decision would allow it to continue putting the law in place and force postponement of any subsequent challenge until more of the benefits are being received. On the other hand, Republicans might have more ammunition to press for repeal of the law in the meantime.

    Associated Press

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    Friday, March 30, 2012

    The Publisher's Guide to Getting Started with Pay-Per-Call | http ...

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