Monday, January 21, 2013

20 Fast Facts About PPC Agencies | WordStream

  1. In 2012, only 2% of agencies said their clients had decreased spend on Google AdWords, whereas 19% reduced their spending on Bing and Yahoo campaigns.

This does not suprises me. If the awhul conversion rate for bing will continue to be same for some next few monthes, I will also add to those 19 % and cut spending there at all, not just reduce. By the way, is there a something like overall statistic over accounts, or at least from your experience - is bing really several times (as in my case) worse for conversions in %, than Google?

Source: http://www.wordstream.com/blog/ws/2013/01/21/ppc-agencies-fast-facts

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