Written by GtoRMan Friday, 01 February 2013 11:13
Every new day brings new revolutions and technologies which result in business strategies to change. The machines and releases which were there yesterday are becoming a past and those that are to come are the present. These happenings all revolve around internet and organization venture to meet the needs of their customers online. The businesses work online now and their success lies majorly into the hands of people around the globe. The Websites are the platform to provide services over the net, also known as e-commerce sites.
For the companies which sell their products online their websites play a significant role in achieving customer satisfaction and acquiring a greater number of these buyers?s to run their business. Through the site customer?s develop interest or disliking moving further with the organization. No doubt security and reliabilities are among the major priorities but there?s another factor involved in building a reputation, which is Domain Name. This factor is more of an address to your location, precisely home; when you advertise about your products the customers who are interested in purchase would need the address to come and buy the products.
Domain name is the same address also known as Web Address; it guides the customers to your website for purchase. While we?re talking about products, check the branded merchandise for a great purchase and product experience. As for the article, we are going to enlighten you with a very important factor and that involves the impact of a domain name on your business. How a domain name can decide your business destiny is for you to find out, read below:
Domain Name Effect on Business Success/Failure
It?s important to think of this factor a bit baseless especially when you have a great goal and idea set and you are all prepared to get set and go. Well, the truth is that product based websites or ideas work great even when considering Google. Making greater sales require a great number of conversion rate and visitors which rely on your site for purchases. These visitors trail the path of search engine to track you, though a great number comes from social media as well but Google and Yahoo are the search engines which majorly direct these customers.
When you create a website from sub domain instead of Top Level domain, the first doubt is of how secure you can be when your own domain name has not been invested on? If you cannot spend on your website, how can you provide a smooth sale process? The point here is that your domain name should be search engine friendly and as per the major webmasters, sub domains are not as friendly as Top Level domains. The website address which is keyword optimized and searches friendly becomes easy to remember, is easily accessible and has higher chances of reaching the first page on Google rank (SERP).
The second and third page ranking takes 60 to 70 percent of the potential clients. There are of course domain names with letters only, and we cannot recall easily remembering them or visiting them again. Here not only the domain names itself but the domain registrar also effect greatly on your business. If the registrar is unable to keep the site up and running, how can the sales get made? A 24/7 customer support with the right services is a must requirement when choosing the domain name registrar.
Though this factor cannot wholly decide the destiny of your business but it does have impact. Take care of the minor factors for avoiding major hurdles and continue working hard.
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